Wix vs WordPress – Which is best for your online store? [Examples]

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Are you stuck with the Wix vs WordPress battle in your head? Do you want to start an online store or website, but not sure which is the best option?

WordPress and Wix are two very popular options. WordPress has insane levels of customization, while Wix makes building an online store simple and quick.

In this article, you’ll see WordPress Vs Wix in terms of Ease of Use, Features, Design and SEO.

In this Wix vs WordPress review, you’ll also learn:

  • Wix plans and WordPress pricing
  • The differences between WordPress and Wix SEO
  • The best WordPress and Wix website examples

It’s worth noting though that there is no clear winner.

The best option for you is the option that suits your specifics needs. The best solution for you also depends a lot on your previous experience with coding.

Remember that there's more than these two platforms out there.

Check out some of our other ecommerce platform comparisons and even some of our favourite Shopify alternatives!

Read on to see this showdown between 2 of the best website builders and see which one is best for you – Wix or WordPress!

WordPress vs Wix – the differences

No two online services are ever created alike. While Wix and WordPress may result in the same thing, a website or an online store, the way you get there is completely different.

Let’s take a look at how:

What is Wix?

Wix is an all-in-one website solution, much like Shopify and it's alternatives.

wix vs wordpress logo

How does Wix work?

Using an out of the box solution like Wix means that you don’t have to arrange things yourself. Elements like hosting and backups are already taken care of.

The product is updated automatically and the developers are striving to improve the product and its features.

What is WordPress

WordPress is the most popular website builder around. Responsible for over 30% of all websites on the internet, it's known for being easy to use, yet versatile and manageable.

wordpress vs wix

It does, however, have a much steeper learning curve.

When using WordPress, you’ll need to:

  • Set up web hosting
  • Create a database
  • Install WordPress
  • Install WooCommerce & payment gateways (if you’re building an online store)
  • Find a theme
  • Edit & modify that theme

That’s a pretty big to-do list. But requirements like that means you have much more control over your online store.

WordPress doesn’t have an official support channel, either.

It’s a product that’s completely free to use but has no official support or service representatives.

Many people see this as an upside, as there are an insane amount of web pages out there dedicated to WordPress tips and help.

So now that you know the major difference between WordPress and Wix, let’s take a look at how easy they are to use.

Wix vs WordPress – Ease of Use

Wix – Ease of use

Once you’re in the main dashboard of your Wix account, it’s very easy to navigate and use. From adding products and creating new pages to connecting social media channels. It’s straightforward and intuitive with Wix.

If you know nothing about coding our building a website, you’ll feel at home with Wix, as the process is pain-free and laid out in front of you.  

If you're thinking of using Wix for blogging, you're in luck. The blog feature is easy to use.

Here’s the step-by-step process of adding a new Wix blog post:

wix blog

Want to know more about blogging for ecommerce? Click here to see 7 Ways to use Blog Marketing in Ecommerce [Read now].

Once you’ve picked your theme, you’ll go to the Wix Editor. The Wix editor is a feature that’s great for first-time users.

Using the Wix website builder, you’re able to drag and drop elements of your website anywhere you’d like them to be. Some of the best Wix websites have been built this way.

Wix ADI is another great tool that can do most of the work for you.

Just select whether you’re building a Business page, Portfolio, Wix ecommerce store, CV or blog, and the tool will do most of the work for you.

What makes Wix so attractive is that it’s easy to make major changes. Want to update the main image or change a background colour? Simple.

In the image below, you can see how easy it is to change the layout of a homepage:

wix editor

Even things like adding a new page or language versions are simple, thanks to the well-designed interface.

WordPress – Ease of use

WordPress, in general, is pretty easy to use. But if you’ve never used it before, you’ll be in for a surprise.

Here the view when you need to edit a webpage of a WordPress page:

wordpress editing

As mentioned, the learning curve is much much steeper, as there is no support, education or specific point to work toward.

You’re entirely on your own.

To make major changes to themes and layouts, you will need some kind of coding experience. There are some pretty standard plugins that require the copy/pasting of code in specific parts of a website.

If the thought of doing a little HTML coding is nerve-wracking, it’s best to steer clear of WordPress.

Wix Vs WordPress – Ease of use takeaway

Winner: Wix

In a head-to-head battle for simplicity, Wix will beat WordPress any day of the week.

Want to see how WooCommerce goes against industry heavyweight Shopify? Read the article WooCommerce vs Shopify – Who is really the best ecommerce platform in 2018 [Read now]

Wix vs WordPress – Design

Wix – Design

Wix provides you with over 70 beautiful themes. Each one is entirely customisable and can be changed to suit your brand just the way you want it.

wix design

What’s more, you have access to one-page themes (landing pages) which are a feature of ecommerce.

One drawback though is that you can’t change your theme once you’ve started the editing process.

This slight drawback is offset by the fact that all Wix themes are also mobile-friendly.

WordPress – Design

WordPress themes are abundant, to say the least. Here are just 6 examples:

wordpress vs wix themes

Many young designers use a WordPress theme to test and develop their skills.

How is that a benefit to you, though?

It means that there are a staggering amount of themes for you to work with. Most of them are well made, completely customisable and work on mobile devices.

As you’d suspect though, modifying many WordPress themes means you’ll need to do a bit of coding.

That being said, there are hundreds upon thousands of themes that can be edited using the WordPress editor. This eliminates you having to edit the code manually.

While many people may see the need to code as a downside, consider it’s advantages.

One of those advantages being you have total and complete control over the way your page looks.

Here’s the code editor for a WordPress theme:

wordpress pros

If you have a set idea in your mind and don’t want to deviate from that, WordPress is the best option to realise that vision.

Wix Vs WordPress – Design Takeaway

Winner: Tie

No clear winner here. If you’ve no real vision in mind, go with Wix. If you’ve got the idea in your mind, WordPress.

Wix vs WordPress – SEO

For blogging, ecommerce and business, SEO is vital for getting your brand seen. But does Wix or WordPress give you more SEO control?

Wix – SEO

Unlike a lot of speculation out there, using a drag-and-drop builder like Wix to build your website or web store does not mean Google won’t see you.

Just like most websites, good SEO means optimising meta tags, H1 through H3 headings and using the right keywords. All of which can be done using Wix. Wix SEO is ultimately no different to SEO on any other CMS.

WordPress – SEO

Using a WordPress site doesn’t mean that you’ll automatically rank number 1. What does matter is how well you optimise your site.

With a mind-blowing number of plugins to help you with SEO, WordPress certainly lets you control your SEO on a much more detailed level.

Here is an example of Yoast, the go-to SEO plugin for WordPress:

wordpress vs wix plugins

Be sure to optimise your page as best you can to ensure the Google will see your content as valuable and important.

WordPress vs Wix – SEO Takeaway

Winner: Tie

A poorly optimised WordPress site vs a well-made Wix site – the Wix site will win every day.

No matter what platform you use, your SEO performance will depend on the quality and optimisation of your page. The tool you use is irrelevant.

WordPress vs Wix Plugins, Apps & Features

The platform itself is important, but features and how they can help you are also important.

It’s worth noting that what WordPress called Plugins, Wix calls Apps. Essentially, they’re both the same thing.

Wix Features, plugins & apps

There’s no denying that Wix is flexible.

The platform boasts a wide range of apps that can do many kinds of tasks. Some of the most popular Wix apps include:

  • Chat room for your online store
  • Customer reviews
  • Scheduled blog posts
  • A wide range of payment gateways

Here is an example of one of the many Wix apps:

wix vs wordpress apps

This is the Wix Social Media App which can connect your social profiles. Great to connect with your fans and help with influencer marketing.

This is just a small amount of what’s on offer. Most of them are free, but some do have a premium option. Once you’ve paid, you have access to more features of the app.

WordPress Plugins

One of the things that make WordPress the most popular website builder is the sheer number of plugins available.

wordpress plugins

The number is almost uncountable, but it’s safe to say that WordPress boasts more plugins than Wix. Plus, you can find a WordPress Plugin to do just about anything.

Ranging from SEO to Google Analytics, to integrations for drop shipping and print-on-demand, there’s a huge amount of WordPress Plugins that can help you do just about anything.  

WordPress vs Wix – Features & Apps Takeaway

Winner: WordPress

While Wix might come with a lot of features that work straight away, WordPress is the clear winner here. The sheer number of plugins available to users can’t be overlooked.

WordPress vs Wix – Pricing

Ultimately, the cost to get your website or web store off the ground needs to be considered.

Wix Pricing

Wix pricing comes in a tiered form. The higher the plan, the more features that are included.

Here’s a list of Wix plans:

Connect Domain – The most basic Wix plan. 1GB of bandwidth, 500MB of storage and the ability to connect your domain. This will also show Wix ads on your webpage – $4.50(USD) per month.

Combo – This plan has 2GB of bandwidth and 3GB of storage. A free domain name and no Wix ads. $8.50 per month.

Unlimited – The most popular option. Unlimited bandwidth, 10GB of storage and 2 free apps. $12.50 per month.

eCommerce – Great for building an online store – Same features as above, but includes a secure payment gateway. $16.50 per month. This plan also means that there will be no Wix fees per transaction.

VIP – Includes email marketing and a professional website review.  $24.50 month.

Is Wix Free?

The Wix free trial is more of a Wix free plan. You’re able to use the most basic features of the platform for free, indefinitely.

But for features like support and adding a domain name, you’ll need to upgrade from the Wix free plan to a paid plan.

So to answer the question ‘is Wix free‘, well, it is, but you wouldn't really want to use just the free version. Your website would probably do more advertising for Wix then you would for yourself!

WordPress Pricing

WordPress prices are hard to calculate, as you may not actually pay anything to WordPress.

Firstly, you need to purchase a domain name and hosting. This can be for as little as $10 per month.

The CMS (Content management system) that is WordPress is actually free. Many themes and plugins are free, too.

If you’re building a web store using the WordPress ecommerce plugin, WooCommerce, that’s also free.

But you’ll also need to take into consideration that you’ll need to integrate with payment gateways. Stripe and Paypal take monthly fees, as well as transaction fees.

WordPress vs Wix – Pricing Takeaway

Winner: WordPress – but…

WordPress is a clear winner here.

It’s ultimately only going to cost you your third-party hosting and a domain name. That being said though, you do need to have some tech skills to set it up.

If you’re not tech savvy or haven’t used WordPress before, stick with Wix and a cheaper Wix plan. The total Wix website cost is still quite low, even on the Wix premium plan.

The out of the box solution may be pricey, but you’ll be paying for a product that’s simple to use. Plus, you’ll have support if you need it.

Before deciding or Wix or WordPress, be sure to read the article: Who wins the Shopify vs BigCommerce battle in 2018? [Read now]

WordPress vs Wix – Examples

Now that you know exactly what WordPress and Wix websites are capable of doing, let’s take a look at a few WordPress and Wix website examples:

Wix website examples

Is Wix good at web design? Well, it does a pretty darn good job judging by some Wix users!

Here are a few examples of the best Wix websites.

First, here is an example of a CV/portfolio webpage designed and build on Wix:

wix website examples

This Wix website is an ecommerce store:

wix ecommerce

Here you can see an interior design company's Wix website:

wix website example

WordPress website examples

Here are a selected few websites that show off the versatility of a WordPress website.

Here is a photographers CV hosted on WordPress:

wordpress website

This is a travel agency in Croatia that sells tour packages on their WordPress website:

wordpress examples

Here you can see a Swedish music festival that uses a WordPress website to market and sell tickets:

wordpress example

As you can see, it's quite difficult to tell the difference.

Actually, there's no real way to tell what platform a website is made just by looking at it.

WordPress vs Wix – Pros & Cons

After this deep dive, you should have a little better understanding of the difference between Wix and WordPress.

If you’re still not clear, here’s a quick summary of the pros and cons of both.

Wix pros and cons


  • Works straight out of the box
  • Easy to use if you’ve never built a website or web store before
  • Great customer service
  • Good number of apps


  • Wix plan prices can be high for what you get
  • Not entirely customisable

WordPress pros and cons


  • Highly-customizable
  • Wide range of extra features and plugins
  • Free, or incredibly low-cost


  • Complex if you’re not experienced
  • No official support channels

If you're still not sure if Wix or WordPress is the best option for you, take a look at some of our favourite ecommerce platform reviews.

WordPress vs Wix – Conclusion

So now that you’ve seen Wix vs WordPress go head to head, what are your thoughts?

It’s a close race, with no clear winner. As stated at the start, the best option for you depends on what you’re after and ultimately, your experience level.

Have you built a web page before? Do you have experience editing code? Go with WordPress.

Is this your first time building a webpage? Not confident working with code? Go with Wix.

Still looking for a WordPress or Wix alternative? Check out Shopify and a few of it's alternatives.

What are your thoughts on WordPress vs Wix? Do you have any experience using either?

Let us know in the comments!

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