The Best of the Week in Dropshipping – 2nd of March

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Each week we are going to showcase the best of the week in dropshipping. It's where we will share links of videos, articles, blogs or anything else that catches our eyes that might come in handy to help you crush your goals.

We could never provide you with all the information available out there as there is just far to much. What we focus on with is the Art of Easy, Ethical eCommerce, and has a definite sense of purpose in that direction.

For you to learn as much as possible, as easily as possible finding different styles of communicating a message will go a long way to helping you achieve what we've all set out to achieve.

The Best of the Week in eCommerce – 2nd of March

I have been spending a bit of time in the twittersphere, a place where I've never really had much focus, however the quantity and quality of content, particularly for eCommerce can't be ignored.

992. The best marketers are mad scientists – Mashable

Experimentation is key to finding the conversion hot spots. We always keep an ear to the ground from what other marketers are testing and will always try a different technique when scaling out.

993. 7 Strategies for Improving AdWords E-Commerce Performance – Search Engine Journal

Putting all your eggs in one basket is never a good idea. Diversifying the platforms you're working on is key to to longevity. I should know, recently I was booted off Facebook for an infringement from 2014. I had completely forgotten about it, it was a quote from a movie. The searches I did on IP didn't show one way or the other if it was trademarked. It still doesn't.

The fact I wasn't aware meant that 60% of my income dried up almost instantly when Facebook decided to ban me. It is one of the many reasons why I am vocal in encouraging people to stay away from anyone else's ip.

994. How (and Why) to Optimize Your eCommerce Checkout Experience – CartHook

Obviously an essential step to getting all that traffic on your site converting. Being able to customise/optimise your checkout goes a long way to increasing conversions.

995. 10 Best Shopify Dropshipping Apps to Acquire Inventory for Your Business – A Better Lemonade Stand

The problem I have with dropshipping is how hard it can be to find decent suppliers that you can trust. We must focus on the customer first and foremost and to be able to do that you need to be able to rely on the companies supplying the products you're selling.

ABLS gives you more suppliers to research into. Be wary of a couple on the list but first and foremost do the due diligence required before starting any partnership.

996. The 19 Ecommerce Trends + 147 Online Shopping Stats Fueling Sales Growth in 2018 – BigCommerce

This article is the combined research of BigCommerce and payment experts Square. Incredibly detailed looking into where our focus as business owners need to be through the next 12 months.

Do yourself a favour and spend a bit of time implementing what you can into your store to preempt any big movements in that direction. The standout one for me is mCommerce.

This is another great article i've found on Ecommerce trends in 2018.

997. Turned Off: How Brands Are Annoying Customers on Social – Sprout Social

998. Analysis of 50 Retailers Reveals 10 Ways to Beat Big Brands – Search Engine Journal

Going up against established brands does not need to be difficult. Being able to move quickly from one idea to the next is a massive benefit and one quite often overlooked by smaller players.

Big stores have processes and systems that they need to follow (systems that you will begin to implement as you get more successful with your store) which makes it hard to launch a new product or try a new design.

Being at the coal face allows us to read the data that comes in from our advertising, the information that people provide when engaging on our social media channels. This information guides us to making decisions that end up making you a lot of money.

For example, listening to my audience in the beard niche I noticed the women and men were proud to be chubby. So after seeing a similar design and rewording it to fit the niche I launched this hoodie. It was my first design that sold over 1000 in a week.

999. 31 Ecommerce Products You Can Make Yourself (+ Resources for 293 More) – A Better Lemonade Stand

This one blew me away. It is an absolutely gigantic article that will help the creatives find a path into launching a store. A Better Lemonade Stand is a fantastic resource for anybody in ecommerce.

With so many solid ideas you really have no excuse not to get started. A side hustle could quickly turn into a legitimate business that gives you a life you love.

1000. Why Do People Abandon Shopping Carts? – SaleCycle | Blog

The Best of the Week in Dropshipping 2nd of March

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    • Hey John,

      Being that it is Facebook there isn’t a hard or fast way to do it that is consistent.

      As soon as you have money in a campaign it will allow you to test what will work for your account.

      What has worked for me in the past…
      – Lookalike Audiences, built of engagements on video, of purchasers, of add to carts, of viewed content. As many as possible.
      – Duplicating ad sets – typically only duplicating 5 or so at a time, cutting the ones that don’t convert and duplicating again the ones that do.
      – Manual bidding. Different bid amounts, different styles of ads etc.
      – If it’s print on demand, see if there are any complimentary products you can launch into the niche
      – Get good upsells happening.

      That’s basically it. Let me know what you do and how you go 😀

      • So I have the pixel data of the people who viewed a certain product and purchased it, where do I go from here exactly onto Facebook? Do I create a Look alike audience for it?


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