The Top 5 Profitable Niches in Ecommerce

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Stuck in a rut and can't think of other profitable niches in ecommerce? Been working the same audiences and want to branch out? These are the Top 5 Profitable Niches in Ecommerce (according to yours truly).

From years of marketing on Facebook, I have several times fallen into the habit of smashing the same niches. Typically it's off the back of having a couple of winners and with that validation, all the designs end up going to the same audience.

Whilst this isn't so good for general stores like the Teespring days, it can be a great thing when you have a specific niche store, say Photography.

Finding trending niches in 2018 is as simple as every other year. It's a matter of focus and spending time creating your entry plan.

Below I am going to show you the most profitable niches I have found and in some cases even show you the designs that dominated. Some designs will be old, some not so.

Most niches will be profitable however trying to find the product or design that cracks it wide open is often the biggest challenge.

Nurses now are quite a profitable niche for me, however, it took over 3 years to find the product that they wanted that allowed me to make over $500,000 from them in 5 months.

The Top 5 Profitable Niches in Ecommerce

Firstly, the trick here is to focus on a handful of niches (5-10 niches you know very well). Validate your designs or products to your proven audiences first before scaling out.

5. Beards

Guys love their beards. While the hipster fad of having a beard has come and gone there are still plenty of fellas out there sporting one. Those that are most proud are often the girlfriends. The purple hoodie was my first proper niche design that sold over 1000 units in a week.

That screenshot from Teespring may be old, however, it is the most successful product I have found to date in the Beard niche. What is still trending are the Beard Brands that focus on balms and ointments for those chin fluff adorning gentlemen.

Here are some interests to try:

  • Badass Beard Care – 291,010
  • Beard Life – 110,840
  • – 179,650
  • Incredibeard – 534,690
  • World Beard and Moustache Championships – 29,410

4. Ghost Hunting

These guys are crazy and whilst I don't believe in ghosts myself it is one of my favorite niches to run designs into. The added benefit of cracking these guys wide open is you have a couple of holidays you can absolutely dominate, think Halloween and Day of the Dead.

This is one of those niches that will allow you to really get your creative juices flowing. Just don't go stealing all my customers 😆

Here are some interests to try:

  • Ghost Hunters International – 729,080
  • Fact or Faked: Paranormal Files – 45,670
  • – Ghost Hunting Equipment – 56,380
  • Jason Hawes/TAPS – 474,460
  • Zak Bagans – Ghost Adventures Crew (GAC) – 399,080

3. Photography

This niche actually allowed me to crush with a brand new ad account, and brand new pixel.

No ads had ever run to this product so there was absolutely ZERO optimization. It was ad number 5 on the new ad account and I had to start scaling immediately as the number of sales I was getting was absolutely ridiculous.

The platform I was using was Shine On 1.0 and was the reason I have fallen head over heels in love with Custom 3d Jewelry. If the likes of Pandora and Alex and Ani can grow to billion dollar companies then running specific niches should take it to the trillions.

Here are some interests to try:

  • Digital SLR Photography Magazine – 3,412,680
  • Outdoor Photographer Magazine – 3,814,284
  • Photography Club – 211,940
  • Photography Tips – 233,190
  • PhotographyTalk – 368,820

2. Cycling

I've found the more I get into a niche the more I want to immerse myself into the culture. For some strange reason, I now want to own a bicycle shop…not sure if it's because of the success I had with marketing or because I actually like the idea of a bike store… I think it's the marketing.


Here are some interests to try:

  • Cycling club – 724,510
  • Cycling Weekly – 1,717,175
  • – 143,200
  • Pinkbike – 2,031,730
  • – Mountain Bike Trails & Reviews – 195,330

1. Sewing

This is one of those niches that I have absolutely zero interest in yet somehow made me a lot of money. For some strange reason, I'm super keen to buy a sewing machine… Gah, I have to stop getting sucked in!

The Sewing Love necklace was my best seller on Shine On and would have to be my favorite piece that I ran on the platform. It just goes to show that you don't need to be interested in order to have success.

As with any niche you have to make sure you put yourself into the shoes of the people that you want to buy. What would you wear, what elements of the niche speak the loudest?

Here are some interests to try:

  • Cut and sew – 1,398,570
  • Sew Mama Sew – 72,180
  • – 183,170
  • Sewing circle – 279.740
  • Sewing Club – 304,350

Let's Wrap it Up

These have been the top 5 profitable niches in ecommerce for me over the past few years. The expert tip on diving into and cracking wide open any niche is time in the market and a good looking product.

Time spent researching, designing or conceptualising will pay dividends when it comes to advertising. People need to fall in love with your product. They need to have a sense of urgency of wanting to purchase it when they first see it.

Take your time and give your customers something you can be proud of selling to them.

Remember, customer comes first!

profitable niches in ecommerce


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  1. Great read! Where did you find this saying I see in Beard niche? Any specific place where you go to find this kind of saying?

    • Thanks, Parth!

      Facebook is where I’d see a lot of different sayings that were selling well. I save anything that looks to be selling well so I can actively look at it later to try and do spin-offs with it, i.e. combining it with another quote, seeing what elements might work with it.

      • Do you recommend selling design similar to what you have sold for someone who wants to make his first 200$ ? Meaning similar slogan but different design. As you have sold this Shirt 2 years ago, Maybe it might work for me now. What do you think? and What’s the CPP(cost per one purchase) you get usually when selling an Shirt for about 25$ with about 12$ profit margin ?

      • and just curious what are you selling now? What is your main focus nowadays? T-Shirt or Sneakers or Shineon or something else?

        • You could certainly try. I would make it fresh and try and mix in different elements of other successful shirts.

          Our rules for shirts was to spend $10-$20 per campaign per ad (2 x ads) for the test. No sales in that time, they get cut.

          I am still selling print on demand products. This time round it’s electronics. 😀 I am lucky that I have an exclusive on these products which makes it easier. Although in saying that, we launched a couple of weeks ago and have only sold 5 products and have spent close to $2,500 testing so far. That includes a lot of designs and about 1500 in ad spend.

          • Can you say what you are selling? What is print on demand electronics? Phone Cases or something else? Ha ha now that you have given a hint I am dying to know what is it?

          • By the way I tried the T-Shirt with some design change. Here is results so far Amount spend – 2$ / CPC – 2$ /link click – 1 / Comments-=2 (people tagging their GF or wife) Post Engagement – 8 / CPE – .25 / CPM – 11$. No purchase yet. I hope it sells I am tired of failing again and again . On second thought you must be selling POD watches. I know a company which sells those.

        • I was deliberately vague. haha. I won’t give it away just yet as we have exclusive access to it, and whilst we are in the launch phase I’d like there to be minimal competition! haha

          Keep an eye on your feed, and on the articles, I am sure I will drop far too many hints for my own good haha.

        • If you’re tired of failing you’re in the wrong game. In my experience there is a lot more failure then there is success. But the success makes up for the heartache if you hang in there.

          No the watches 😛

          • I meant I am not tired of losing money. I know that I will find one product sooner or later which will cover all the loses. but I want it to happen before my budget goes to zero LOL! I am not tired of coming up with ideas or slogan that is actually the fun part. Already tried about 50 design so far.

          • Hmm….. I am for sure it must be Wallet Cases or Phone Wallet Case now. It cannot be laptop covers because it is too small market. It cannot be normal Phone Cases because they are not unique. I cannot see What else can you else in POD electronics. If you are selling Wallet Cases then I know a person who has sold thousands of them you should talk to him.

  2. Hey Ronnie,
    Been combing through your website the past couple days, great stuff! I just started dropshipping and POD. I am looking into ShineOn. Couldn’t find a ton about their app on their site. I really love the custom pieces you did for cycling, sewing, etc, but when I look at their app, it just looks like simple circle pendant and such…not the cool looking pieces pictured above. I am missing something? Did you design these or were they options they had for you?

    • Hey Sam, (great name btw, It’s my son’s name).

      Unfortunately, it’s no longer an option to run campaigns for the 3d jewelry (i regularly share my dissatisfaction about that with Eric haha).

      In any case, they are looking to bring it back in the near future so keep an eye out!



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