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Mother's Day is one of the biggest gifting holidays of the year, and it’s the perfect opportunity to cash in on the booming Print-On-Demand (POD) industry. In fact, according to Statista.com Americans were planning on spending a total of some 33.5 billion U.S. dollars on Mother’s Day in 2024.
But with so many sellers flooding the market with generic products, how do you make sure your designs stand out? The answer is simple: Find winning products, and create your own unique versions, by blending humor, adding personalization or with added human emotion.
In this guide, I’ll walk you through the key dates you need to hit, the angles that are getting attention, and the strategies that will help you succeed. Whether you're new to POD or a seasoned seller, these tips will help you capitalize on Mother's Day sales and grow your business.
So, let’s dive right in and make this Mother's Day your most profitable yet!
Key Dates to Remember for Mother's Day POD Sales
When it comes to Print-On-Demand, timing is everything. Missing key dates can mean losing out on valuable sales opportunities. To help you stay ahead of the game, here’s what you need to know:
Mother's Day UK: March 30
- Expected Spend: $1,400,000,000 (Billion)
- Shipping Cutoff: March 20ish (Check your specific suppliers cut offs as each are different)
- Start Testing: Late February/Early March (if you have your stores setup)…
While it might seem like you're late to the game if you start in March, the truth is most sales come in the final 10 days. That’s the beauty of POD—quick turnarounds and fast profits, particularly when you’re focused on Shopify with paid marketing.
So don’t stress if you’re just getting started; there’s still plenty of time to make an impact. If you're listing products on Etsy you can start publishing them right after Valentine's Day.
Mother's Day USA, Germany, & Australia: May 11
- Expected Spend: $33,500,000,000 (USA, Billion)
- Shipping Cutoff: May 5ish – (Check your specific suppliers cut offs as each are different)
- Start Testing: Early April
As soon as UK Mother's Day wraps up, it's time to shift your focus to the US market. This gives you a full month to test, tweak, and optimize your ads & listings for maximum success. Remember, each market has its own unique audience…for example, Germans…they speak German —adjust your messaging accordingly.
The biggest difference between the USA & UK & Germany (Or even Australia…) Mom vs Mum vs Mama…
How to Find the Right Angles for Mother's Day Products
Not all Mother's Day gifts are created equal. While heartfelt messages always sell, using humor is one way where you can really set yourself apart. Funny, quirky gifts resonate with people who want to give something memorable. Here are some angles to consider:
1. Playful Humor
People love giving gifts that make their moms laugh. Adding humor to your products not only makes them stand out but also adds a personal touch that’s hard to resist. Here are some examples:
- “Dear Mum, of all the vaginas in the world, I'm so glad I tumbled out of yours.”
- “If at first you don’t succeed, try again. Happy Mother’s Day from your second-born.”
These lighthearted messages are sure to catch attention and bring a smile to moms everywhere.
2. Target Different Types of Moms
Don’t just focus on biological mothers. The beauty of POD is that you can create products for all kinds of moms. Expand your product range to include:
- Mother-in-Laws: “Thanks for not killing me, Mom-in-law.”
- Step-Moms: “Dear Bonus Mom, thanks for stepping up. If I had a different stepmom, I'd punch her in the face and come find you.”
- Future Moms: “Happy Mother's Day to my future MIL—I promise to return your son in one piece.”
- Angel Moms: This one works particularly well for mother's that have past in the last year.
By targeting these different relationships, you’ll appeal to a broader audience and increase your chances of making sales.
3. Niche Humor
Another effective strategy is to dive into niche markets like pet moms or fitness moms. These niches are often overlooked but can be incredibly profitable. Here are some examples:
- Pet Moms: “Being my cat mom is really the only gift you need.”
- Dog Moms: “Dear Dog Mom, if some other woman was my mom, I'd pee on her shoes and come find you.”
By tapping into these niches, you’re not just selling a product—you’re connecting with people’s passions.
The example of the shirt design above…A great opportunity exists by creating a similar style for mom's with her children in the illustration.
Where to Find Winning Design Ideas
You don't need to reinvent the wheel to find winning ideas. There are plenty of resources out there to help spark your creativity. Here’s how to get started:
1. Etsy Best Sellers (Using Everbee)
Etsy is one of the best places to find products that are blowing up. You can either do the free method of filtering for the “Best Seller” or “Etsy Pick” badges (If they’re displaying) or by clicking through each one and seeing what Etsy is sharing in terms of carts the product is in or sales it’s had in the past 24 hours…
Or you can use a tool like Everbee that will sort the best selling products based on your searches by number of sales and give you the key data associated with it. I.e. Tags, etc
By blending multiple best sellers together you can create something unique that truly stands out and can make a lot of money.
2. Modify Existing Designs
Take a winning design and tweak it for Mother's Day. This is a simple yet effective strategy to create fresh, unique products. For example:
- Original: “You are the luckiest dad in the world. I’d love to have me as a daughter.”
- Modified: “You are the luckiest mom in the world. I’d love to have me as a daughter.”
By making small adjustments, you can create something new while building on a proven concept.
The One Thing You Need to Succeed: A Bulletproof Mindset
Print-On-Demand isn't just about creating cool designs and running ads—it’s about persistence. You need a mindset that’s ready to face the ups and downs of ad performance and product testing. It’s easy to get discouraged when things don’t go as planned, but success comes to those who stay the course.
Believe in the process, stay committed, and keep learning. Success in POD isn’t about luck; it’s about consistent effort and a willingness to adapt.
Frequently Asked Questions (FAQs)
When should I start selling Mother's Day products with Print-On-Demand?
Start testing designs about a month before the shipping cutoff if you're using paid ads. For UK Mother's Day, begin in early March. For US, Germany and Australian Mother's Day, start in late March. This gives you plenty of time to optimize your ads and maximize sales.
For your Etsy listings, start now. Buyer appetite will increase all the way through to Mother’s Day allowing you to be creating products up to, and past the shipping cut off. The closer you get, however, the less money you’ll make.
What are the best types of Mother's Day products to sell?
I am always a big fan of high profit products like Metal art, woven blankets, oversized hoodies and message card jewelry (Ownprint are the guys to use if selling on Etsy). But other products like t-shirts, mugs and personalized gifts are top sellers. Humorous, unique, personalized and niche-specific designs tend to perform best. People love giving gifts that are both funny and meaningful.
How do I know if a design will sell well?
Use tools like Everbee and Pinterest trends to see what's trending. Look for products with high sales or lots of ad engagement. This will give you a good idea of what’s working in the market.
How do I target the right audience for Mother's Day?
Use Facebook or TikTok Ads Manager to target specific countries based on their Mother's Day dates. Focus on interests like “motherhood,” “pets,” or “family.” Tailoring your audience ensures your ads reach the right people. Using the ad copy & creative as a way to target will go a long way to serving your ads to the right audience if you cannot specifically target within the ads manager.
With Etsy, your keyword research is how you will know who to target. Use Everbee to see what tags competitor products are using and start there as your guide.
What if my ads aren’t converting?
Test different angles, tweak your ad copy, and adjust your targeting. Sometimes small changes can make a big difference. Don’t be afraid to experiment until you find what works.
Same goes for your Etsy listings. Review the data, do more of what works and be systematic in your focus. Instead of throwing every and any product at the wall focus on 1 product and 3-5 niches and get the same amount of designs into each, each week.
Learn More and Get Free Resources
If you’re serious about growing your print-on-demand business, take advantage of these resources:
- Discover My Clients’ Success Stories: Learn how others have scaled their businesses by visiting this link.
- Download My FREE 1,000+ Niche Guide: Unlock niche ideas to dominate your market. Get the guide here.
Both resources offer actionable insights and inspiration to help you succeed.
Make This Mother's Day Your Most Profitable Yet
Mother's Day is a huge opportunity for Print-On-Demand sellers with $33,500,000,000 planned to be spent in the USA alone.. By using humor, targeting the right audiences, and staying persistent, you can create products that not only stand out but also sell like crazy.
Now it's your turn to take action. Start designing, testing, and selling today. Whether you’re just starting or looking to refine your approach, these steps provide a clear roadmap for success.
If you’re ready to take your business to the next level, check out my coaching program, PODHacks™. Watch the quick training here and book a call with my team.
Start designing today, unleash your creativity, and watch your POD business grow!
Let’s make this Mother's Day your most successful yet! With the right mindset and strategies, you’re well on your way to achieving POD success.
