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1. Simple sells.
2. Personalization amplifies the customer’s connection to the product.
3. POD isn’t just t-shirts.
4. There are suppliers all over the world.
5. Most suppliers will replace faulty products free of charge.
6. Product quality matters. Marketplaces + Facebook actively ask customers about their experience. Poor reviews = less visibility. Suppliers know this and have an onus to maintain high-quality products.
7. UGC (User-Generated Content) ad creatives work very well once a design is proven.
8. People buy the phrase/idea and talk themselves into the product.
9. People will buy from a brand they’ve never heard of because the product resonates deeply with them.
10. There are still blue oceans everywhere (markets that haven’t seen these styles of products).
11. Best to have a profit margin of at least $25+/sale so you actually make money for your work.
12. Rifle Focus is critical: 1 product, 1 ad platform. Looking through a scope removes distractions and forces focus.
13. Consistency is critically important.
14. Mindset is the foundation of all success.
15. If they cry, they buy.
16. Success leaves clues. Recreate what’s worked before with your spin.
17. Many Print on Demand suppliers ship products from within the country you’re selling in.
18. One design can change your life and make you a lot of money.
19. Scaling isn’t just about adding budget—add new angles, niches, and designs to the winning phrase.
20. Seasonal designs targeting loved ones sell well.
21. Understanding design fundamentals speeds up success.
22. Increasing LPD (launches per day) raises your chances of finding success sooner.
23. Some suppliers let you sell without a website—they host sales pages and pay you the profit upfront.
24. More money is made in Q4 (Oct–Dec) than the rest of the year combined.
25. Fancy ad skills don’t sell products—the right product does.
26. Great ads won’t sell a bad product.
27. It’s up to me to be resourceful.
28. Be willing to fail. The best learning happens through your own mistakes.
29. The only difference between successful and unsuccessful sellers? The successful ones have dealt with more failure.
30. It’s the phrase that pays.
31. Canva is a POD designer’s dream.
32. POD means you don’t need to buy inventory.
33. Choosing a focus product can be hard.
34. The research is where the money is made.
35. People are happy to wait longer for personalized items… if they get personalized customer support.
36. Get set up on marketplaces ASAP.
37. Working with a coach speeds up success.
38. Success leaves clues.
39. Be open, honest, and transparent with your POD buddies. Rising tides lift all boats.
40. Network and mastermind to create better products.
41. Launch one more.
42. The most critical elements of POD: phrase/design + marketing.
43. F.O.C.U.S. = Follow One Course/Coach Until Success.
44. Gifty products sell in gifty seasons.
45. The POD year is cyclical.
46. It’s not the ads, it’s the product.
47. Design with empathy.
48. POD allows you to find viral campaigns that scale without needing upfront inventory.
49. When you have one viral campaign, your momentum helps you find multiple at once.
50. Every winning campaign behaves differently when running ads.
Did I miss any? I know I did… as I read this back, plenty more could be added.
Let me know what you wish you’d known before starting your Print on Demand journey!
